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    მთავარი >> ბმულები >> Tbilisi Fashion Week opens in extraordinary manner


A much-expected moment for fashion lovers, critics, journalists and buyers has come - Tbilisi Fashion Week (TFW) is about to start. As TFW organizers promised, the opening ceremony on May 3 at Sheraton Metechi Palace – this year’s key host of the annual catwalk - was absolutely impressive and beyond expectations.

The opening coincided with the twenty-year anniversary of the Sheraton , something which has been quite symbolic for those who have been following the development of the Georgian fashion business from the very beginning: Sheraton Metechi Palace is the place where Georgia’s established and successful designers and models made their first steps, about fifteen years ago.

After the hotel’s senior officials welcomed all guests and accepted congratulations, a mini-concert was held, at which three young Georgian singers performed world-known hits. They were dressed in charming theatrical costumes by Simon Machabeli, a famous designer in Georgia, who enjoyed the honor of opening TFW.

When everyone assumed that Machabeli’s show was over, suddenly the projectors where directed to the huge wall of the hall and sounds of ovation were heard: from the hotel’s top floor, two girls clad in Simon’s costumes started to move down across the wall, leaving the impression of a vertical catwalk.

The idea proved quite extraordinary for viewers. “I could not imagine that something could astonish me that much... But it was amazing!” Tika Patsatsia, Georgian singer and model, said to Georgia Today.

Bichola, a young Georgian designer, expressed his wish to participate in the next TFW, as he was “very impressed” with such a “beautiful opening.”

The first day of TFW was closed by a collection by Atelier 10a, a well-known brand in Georgia with the tandem of designers Teona Tavartkiladze and Ika Bobokhidze. Before introducing their new collection, models [entered?] clad in Sheraton Metechi Palace-branded sleepers and bathrobes, which echoed the jubilee of the hotel.

After this interesting ‘introduction’, the floor was given to Atelier 10a’s collection, offering the public a more peaceful atmosphere. In their collection they introduced the calmer and lighter silhouette of a woman – mostly long- and medium-length dresses made from Cashmere, silk and organza. The dominant colors were just three: white, beige and grey.

Teona Tavartkiladze explained to Georgia Today that her collection was more conceptual than seasonal as it was dedicated to the Sheraton’s twenty-year anniversary; she expressed her hope that everyone had got the idea. “With a haircut like a towel rounded over the head as well as freestyle dresses, together with flat-straw basement shoes, we tried to create the environment typical to a hotel’s room,” she elaborated.


Day 2

The second day of TFW 2011, on May 4, displayed fall-winter 2011-2012 accessories. The exhibition-sale at the Sheraton introduced twenty experienced and successful as well as beginner Georgian designers who presented their handmade works to the public. Handicraft jewelry, shoes, handbags and other accessories attracted the visitors’ attention, which visitors noted that the collections were diverse and reflected modern trends in an interesting manner.

The same day two ateliers, Atare and Experiment, as well as designers Anna Miminoshvili and Marika Kenchadze, represented their collections.

Atare, a quite fashionable brand, was founded in November 2010, and this is already the second season that it has taken part in TFW. Apart from this brand, two young designers, Eti Konchoshvili and Nutsa Beridze, showed their works in a duet, with their main emphasis being on orange flowers embroidered in special silk, which looked very beautiful on the beige, white, blue and golden dresses. The costumes were mostly designed for young women under forty years of age.

Asked whether her collection fits the taste of Georgian buyers, Eti Konchoshvili noted: “Overall, the mission of a designer is to dictate fashion trends.”

Successful Georgian photographer Jiji Rejini agreed with Eti’s opinion. “I like it when a collection is innovative and does not necessarily mean “Want to sell,” he said. “I like seeing less trends and more individualism.”

The director and owner of ESMODE, a well-known and successful fashion school in Germany and England, Silvia Kadolsky, evaluated the Georgian collections as quite commercial and “oriented on being sold.”

In the Fashion Tent, especially created for TFW in the yard of the Sheraton, costumes by atelier Experiment were presented. Tamuna Bochikashvili, Keti Djolokhava and Sofo Ivanidze showcased costumes dedicated to the tragic events in Japan.

The collection was very dynamic: girls dressed in grey and beige costumes decorated with white birds, wearing flat shoes, were walking to the tragic sounds of music by Alexander Maxwell, a French musician, who composed individual music for every designer participating in TFW.

Later the sad overtones changed, with the music becoming lighter. The costumes appearing on the catwalks were also made from pleasant light colors and were decorated with white paper birds, which brought in harmony and a high mood.

English-style dresses typical to the Second World War period were offered by young Georgian designer Anna Miminoshvili. Green and cream colors dominated her collection, in synthesis with Japanese samurai tattoo ornamentation. This collection was called Redemption.

Miminoshvili is based in Russia. She started her career in 2009 and participated in Moscow-hosted fashion weeks, where her collection The Deer Hunter was nominated as the best debut collection. As she told Georgia Today, “Details which seemed to be incompatible at the first glance have resulted in quite interesting patterns.”

The collection of Marika Kenchadze, another young Georgian designer, closed the second day of TFW. A particular type of a woman as a source of inspiration isn’t her choice. She prefers to combine a free template cover with more masculine style shoes, which she decorated with very individual hair accessories. “My collection is designed for a gentle woman, who has a strong character,” Kenchadze told Georgia Today.

Since TFW is held for the fourth time this year, it is already known to everyone that the event always involves an educational part: within the framework of TFW 2011, a memorandum of cooperation was signed by Tako Ckheidze, one of the TFW organizers, Gia Bughadze, Rector of the Tbilisi State Academy of Art, and by Verner Violi, the director of the Goethe Institute in Georgia, on future collaboration.

Several master classes in marketing and design were held for the Academy’s students. Educational events were led by specialists from ESMODE and Galeries Lafayett, who were invited by the Goethe Institute.

Tbilisi Fashion Week will last until May 8 and will be closed with a contest for models, which will identify the winner who will represent Georgia at the International competition Ford Models Supermodel of the World.

Georgia Today

M.B

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